SMS and WhatsApp Notifications Pricing (Beta)

With ShippyPro SMS Notifications and WhatsApp Notifications, you can keep your customers updated in real time. Whether you’re sending a handful of messages or scaling to thousands, our subscription-based pricing ensures you only pay for what you use — with no hidden costs.

Summary:

1. Start your subscription and get 5 Free Notifications

2. Need More? Pay-as-You-Grow

3. Pricing Tables

4. Understanding SMS Segments

5. FAQ

1. Start your subscription and get 5 Free Notifications

Choose whether to enable SMS, WhatsApp, or both channels, and start a subscription:

No upfront cost
5 free notifications immediately available after activation

This allows you to test the feature risk-free before scaling.

2. Need More? Pay-as-You-Grow

Once your free notifications are used, you’ll automatically switch to pay-as-you-go pricing:

Only successful notifications are billed
Failed notifications (e.g., invalid phone number) are not charged
Flexible, volume-based pricing (see tables below)

⚠️ Important for SMS: SMS pricing is based on segments, not notifications. A single notification may use more than one message depending on text length and character type. See Understanding SMS Segments below.

3. Pricing Tables

SMS

Monthly Segments Range	Price per Segment
0 – 5	€0.00 (free)
6 – 4,000	€0.10
4,001 – 25,000	€0.09
> 25,001	€0.085

Billing happens at the end of each 30-day period starting from your subscription date, based on your total number of successful segments sent.

A single notification may use more than one message part depending on text length and character type. See Understanding SMS Segments below.

WhatsApp

Monthly Notifications Range	Price per Notification
0 – 5	€0.00 (free)
6 – 4,000	€0.08
4,001 – 25,000	€0.07
> 25,001	€0.06

Billing happens at the end of each 30-day period starting from your subscription date, based on your total number of successful notifications.

4. Understanding SMS Segments

What is a segment?

SMS messages have character limits set by mobile carriers. When your message exceeds these limits, it's automatically split into multiple segments. They are individual SMS messages sent together as one notification.

ShippyPro bills per segment sent, not per notification.

Character limits by encoding

Standard encoding (GSM-7) - used for most Latin-script messages in English, Italian, French, German, and similar languages:

Single segment: up to 160 characters
Multiple segments: up to 153 characters per segment

Unicode encoding (UCS-2) — automatically applied when your message contains special characters such as: á, é, í, ó, ú, ñ, ç, ü, €, or emojis:

Single segment: up to 70 characters
Multiple segments: up to 67 characters per segment

Billing examples

Message	Length	Encoding	Segments	Cost
Your order #12345 has been shipped and will arrive tomorrow.	60 chars	GSM-7	1	1× price
Dear customer, your order #12345 containing 3 items has been picked up by the courier and is now in transit. Feel free to contact us to receive support for your shipment	169 chars	GSM-7	2	2× price
Hola José, tu pedido está en tránsito con el transportista.	59 chars	Unicode	1	1× price
Estimado cliente, su pedido #12345 ha sido recogido por el transportista y está en camino. Recibirá un aviso cuando esté cerca de su ubicación.	143 chars	Unicode	3	3× price

Tips to optimize SMS costs

Keep messages concise. Aim for under 160 characters for GSM-7 or 70 for Unicode
Avoid special characters when possible. Replacing "é" with "e" keeps encoding in GSM-7 and doubles your character budget

5. FAQ

Do I need a subscription to send SMS and WhatsApp notifications?
Yes. Notifications are only available with a subscription, and each channel requires a separate subscription.

How can I test Notifications?
You can immediately start creating templates and configuring workflows. Once you subscribe, you’ll receive 5 free notifications per channel. If you change your mind, you can cancel your subscription at any time.

Will I be charged for failed messages?
No. Only successfully delivered notifications are billed.

Is there any setup cost?
No. Once you enable the subscription, you only pay for successful notifications.

What channels are supported?
Currently, SMS and WhatsApp notifications are supported in Beta. Email will be available soon.

Can I track how many notifications I’ve used?
Yes. You can monitor usage directly from your dashboard.

Can I change or cancel my subscription anytime?
Yes. You can manage your subscription anytime from your Billing settings.

Why did my SMS notification cost more than expected? Your message likely used more than one segment. This happens when your message exceeds 160 characters (GSM-7) or 70 characters (Unicode), or when special characters like accented letters or emojis trigger Unicode encoding.

Does WhatsApp also use segments? No. WhatsApp pricing is per notification, regardless of message length.

💬 Still Have Questions?
Check out our guide on how Notifications work or contact our support team — we’ll be happy to help!